Join staff each week as we comment on hot topics in the nonprofit community - the economy, nonprofit leadership, mergers and more!
To respond to a blog posting, click on 'comments' at the end of each posting. (Please note that the Roundtable reserves the right to post or not post a comment following a review by staff. Responses to postings do not necessarily reflect the views of the Roundtable).
Loudoun Cares Enters "Moving Your Message", Makes a Difference with Roundtable's Help
Written by Malcolm Furgol, on June 17, 2010
The Roundtable’s Think Twice Before You Slicecampaign helped Loudoun Cares turn 15% in projected budget cuts to a 10% increase in funding! Through the Roundtable’s advice on how to influence legislators, Loudoun Cares swayed several elected officials and showed them the value of supporting their county’s nonprofits.
Has the Roundtable helped yournonprofit make a difference?
"Moving Your Message" Submission: Tahirih's Media Attention Leads to New Law
Written by Malcolm Furgol, on June 17, 2010
Tahirih Justice Center has benefited from earned media to raise awareness around the plight of women and girls fleeing human rights abuses. In 2004, Tahirih won the first lawsuit in the U.S. against a mail order bride agency, receiving attention from FOX, CNN, NPR, and Newsweek. This led Congress to pass the first law EVER regulating the mail order bride industry!
How does yournonprofit make a difference through earned media?
Epilepsy Foundation Enters “Moving Your Mesage” Contest
Written by Malcolm Furgol, on June 15, 2010
During the 2009 National Epilepsy Awareness Month, the Epilepsy Foundation took advantage of creative media in alerting the publicabout the realities of the disease.Through a Twitter campaign in which people submitted personal anecdotes, the Foundation not only had tweeters tweeting- the Foundation earned over 200 media mentions AND got celebrities and congress talking!
How has social media helped your non-profit make a difference?
“Moving Your Message” Submission: Newspaper Article Helps Capital Area Food Bank Feed Hungry
Written by Malcolm Furgol, on June 15, 2010
The Capital Area Food Bank used newspaper coverage duringthe recession to boost donations.Because of the weak economy, more people were demanding food, but less people were giving money to the Food Bank.However, a critical article in USA Today and the Washington Post attracted the public’s attention to this dilemma.As a result, money donations increased by 2000% the day after the article ran!
How have you made a difference through earned media?
Casey Trees Enters the Roundtable's "Moving Your Message" Contest
Written by Malcolm Furgol, on June 14, 2010
Casey Trees uses creative media to promote their 25 to Stay Alive campaign. This movement encourages people to water the trees surrounding their property with at least 25 gallons per week. Casey Trees uses the internet, including Facebook and Twitter, to issue specific watering recommendations. By taking advantage of social media to make potentially obscure information more accessible, it allows people to better care for their trees.
"Moving Your Message": Roundtable Connects For Love of Children to Social Media
Written by Malcolm Furgol, on June 14, 2010
For Love of Children’s (FLOC) communications efforts benefit greatly from the leadership of the Roundtable.The Roundtable not only connects FLOC with local reporters, but it’s a model for leveraging creative media.Learning how the Roundtable uses a particular communications tool gives FLOC, and other area non-profits, the confidence to use it for themselves.
Does the Roundtable help your communications work?
